Case Studies

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Flip the Script

Project Type: Campaign
Client: Motorola
Headline: “What’s Your Edge?”
Role: Creative Director

We introduced the new Razr—Moto’s once iconic flip phone—by showcasing the phone’s versatility and AI-powered features through a series of fast-moving, stylized spots, all while positioning the flip phone as a forward-thinking tool designed for how people live and create today.

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What’s Your Edge?

Project Type: Campaign
Client: Motorola
Headline: “What’s Your Edge?”
Role: Creative Director

“What’s Your Edge?” celebrated the unique individual style that you bring to your niche interests, for those who want a phone that’s as visually striking as they are.

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More projects ︎︎︎

Michael Rubin

Make it Iconic, Motorola