Moto Razr:
Make It Iconic
Client: Motorola
Role: Creative Director, Writer
Moto was looking to recapture razr’s former place in the cultural conversation. Our “Make it Iconic” campaign positioned the phone as an unlock of creative expression for a fashion forward audience looking to turn heads and find their main character energy.
Team
Client: Motorola
Project: Make It Iconic
Agency: Matter
Production Company: Magma
CEO: Manuel Nogueira
CCO: Leandro Bordoni + Joao Unzer
Creative Director: Mike Rubin
Art Director: Diego Vieira
Copywriters: Dan Azneer, Felipe Duarte
Agency Production: Fernanda Stapassoli
Account: Fernando Prado
Strategy: Fernando Prado + Pilar Rashad
Project: Make It Iconic
Agency: Matter
Production Company: Magma
CEO: Manuel Nogueira
CCO: Leandro Bordoni + Joao Unzer
Creative Director: Mike Rubin
Art Director: Diego Vieira
Copywriters: Dan Azneer, Felipe Duarte
Agency Production: Fernanda Stapassoli
Account: Fernando Prado
Strategy: Fernando Prado + Pilar Rashad