Michael is a writer and non-boring human based in New York City.
As an ad creative he’s worked with a wide range of brands speaking to audiences across generations, cultures, geographies, and languages.
He’s a capable 360 maker who has lived many a creative life, with a honed and sophisticated conceptual skillset and personal experience working in every facet of production. ![]()
Because showing your work isn't just for match class.
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To reintroduce the Razr—Motorola’s iconic flip phone—we developed a campaign that turned expectations on their head. “Flip the Script” showcased the Razr’s versatility and AI-powered features through a series of fast-moving, stylized spots that matched the energy of a new generation of mobile users. The concept leaned into duality: old meets new, compact meets powerful, heritage meets innovation.
Produced in partnership with Matter, I led the creative direction to ensure the campaign felt elevated, modern, and distinctly Moto. From visual storytelling to tonal calibration, I focused on creating a world where tech felt dynamic, personal, and culturally aware. The campaign positioned the Razr not just as a nostalgic throwback, but as a forward-thinking tool designed for how people live and create today.
See case study ︎︎︎
What’s Your Edge?
Project Type: Campaign
Client: Motorola
Headline: “What’s Your Edge?”
To introduce the new Moto Edge, we launched a campaign that celebrated bold individuality and unapologetic ambition. “What’s Your Edge?” spotlighted those who pursue their passions with fearless creativity and relentless drive—people who don’t just follow trends, they set them. It was more than a question—it was a call to stand out, lean in, and lead with purpose.
As Creative Director, I led the development of a visual and narrative system that felt both premium and raw. I collaborated closely with the brand team, directors, and content leads to ensure every touchpoint—from casting to final edit—was culturally resonant and creatively unified. The campaign delivered a bold, ownable identity for Moto Edge and helped reestablish the brand with a clear, compelling point of view.
See case study ︎︎︎
Before writing copy, he was in the architecture world, selling multi-billion dollar projects that defined the skyline of global cities...mostly in autocratic countries. ![]()
And before that, he was a filmmaker working in Hollywood, designing sets for Christina Aguilera and driving clients to Disneyland. ![]()
He once personally delivered John Malkovich’s ![]()
paycheck to the Chateau Marmont in his 2001 Toyota Corolla, ![]()
the “Black Stallion.”
paycheck to the Chateau Marmont in his 2001 Toyota Corolla, 
the “Black Stallion.”This must have been quite a moment for him because he’s still talking about it.
