Michael is a writer and non-boring human based in New York City.

As an ad creative he’s worked with a wide range of brands speaking to audiences across generations, cultures, geographies, and languages.
He’s a capable 360 maker who has lived many a creative life, with a honed and sophisticated conceptual skillset and personal experience working in every facet of production.

Because showing your work isn't just for match class.
︎︎︎
To reintroduce the Razr—Motorola’s iconic flip phone—we developed a campaign that turned expectations on their head. “Flip the Script” showcased the Razr’s versatility and AI-powered features through a series of fast-moving, stylized spots that matched the energy of a new generation of mobile users.
Produced at Matter, I led the creative direction to ensure the campaign felt elevated, modern, and distinctly Moto. From visual storytelling to tonal calibration, I focused on creating a world where tech felt dynamic, personal, and culturally aware. The campaign positioned the Razr not just as a nostalgic throwback, but as a forward-thinking tool designed for how people live and create today.
See case study ︎︎︎












What’s Your Edge?
Project Type: Campaign
Client: Motorola
Headline: “What’s Your Edge?”
“What’s Your Edge?” celebrated the unique individual style that you bring to your niche interests. As creative director and writer, I helped shape a campaign that turned the Moto Edge into more than just a phone—it became a statement piece for gen z.
We showed how Edge seamlessly fits into your life—always connected, always on, and always ready to stand out. By celebrating a passion for authenticity, we made Moto Edge feel like it was made for those who want a phone that’s as visually striking as they are.
See case study ︎︎︎



Before writing copy, he was in the architecture world, selling multi-billion dollar projects that defined the skyline of global cities...mostly in autocratic countries. ![]()
And before that, he was a filmmaker working in Hollywood, designing sets for Christina Aguilera and driving clients to Disneyland. ![]()
He once personally delivered John Malkovich’s
paycheck to the Chateau Marmont in his 2001 Toyota Corolla,
the “Black Stallion.”
This must have been quite a moment for him because he’s still talking about it.











