Michael is a creative director (copy) and non-boring human based in New York City.
As an ad creative, he’s worked with a wide range of brands speaking to audiences across generations, cultures, geographies, and languages.
He’s a capable 360 maker who has lived many a creative life, with a honed and sophisticated conceptual skillset and personal experience working in every facet of production. ![]()
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Project Type: Campaign
Client: Motorola
Headline: “What’s Your Edge?”
Role: Creative Director
Client: Motorola
Headline: “What’s Your Edge?”
Role: Creative Director
We introduced the new Razr—Moto’s once iconic flip phone—by showcasing the phone’s versatility and AI-powered features through a series of fast-moving, stylized spots, all while positioning the flip phone as a forward-thinking tool designed for how people live and create today.
See case study ︎︎︎
See case study ︎︎︎
What’s Your Edge?
Project Type: Campaign
Client: Motorola
Headline: “What’s Your Edge?”
Role: Creative Director
“What’s Your Edge?” celebrated the unique individual style that you bring to your niche interests, for those who want a phone that’s as visually striking as they are.
See case study ︎︎︎
Before writing copy, he was in the architecture world, selling multi-billion dollar projects that defined the skyline of global cities...mostly in autocratic countries. ![]()
And before that, he was a filmmaker working in Hollywood, designing sets for Christina Aguilera and driving clients to Disneyland. ![]()
He once personally delivered John Malkovich’s ![]()
paycheck to the Chateau Marmont in his 2001 Toyota Corolla, ![]()
the “Black Stallion.”
paycheck to the Chateau Marmont in his 2001 Toyota Corolla, 
the “Black Stallion.”This must have been quite a moment for him because he’s still talking about it.
