#eye #eye

Michael is a creative director (copy) and non-boring human based in New York City. 




Michael Rubin
Creative Director (Copy)
mikejrubin@gmail.com


Based in New York, NY

As an ad creative, he’s worked with a wide range of brands speaking to audiences across generations, cultures, geographies, and languages.



He’s a capable 360 maker who has lived many a creative life, with a honed and sophisticated conceptual skillset and personal experience working in every facet of production. 







︎︎︎



Project Type: Campaign
Client: Motorola
Headline: “What’s Your Edge?”
Role: Creative Director



We introduced the new Razr—Moto’s once iconic flip phone—by showcasing the phone’s versatility and AI-powered features through a series of fast-moving, stylized spots, all while positioning the flip phone as a forward-thinking tool designed for how people live and create today.

See case study ︎︎︎

 


What’s Your Edge?


Project Type: Campaign
Client: Motorola
Headline: “What’s Your Edge?”
Role: Creative Director


“What’s Your Edge?” celebrated the unique individual style that you bring to your niche interests, for those who want a phone that’s as visually striking as they are.

See case study ︎︎︎

     

     

Before writing copy, he was in the architecture world, selling multi-billion dollar projects that defined the skyline of global cities...mostly in autocratic countries. 


And before that, he was a filmmaker working in Hollywood, designing sets for Christina Aguilera and driving clients to Disneyland. 



He once personally delivered John Malkovich’s  paycheck to the Chateau Marmont in his 2001 Toyota Corolla,  the “Black Stallion.”


This must have been quite a moment for him because he’s still talking about it.