I’m a copywriter, creative director, campaign whisperer & conceptual whiz kid.






︎︎︎    “Talking That Talk with Shannon Sharpe” - Janssen

NFL Hall of Famer Shannon Sharpe shared his prostate cancer journey as part of our unbranded awareness campaign, “Talk That Talk.”

Integrated Campaign


Shannon appeared in a campaign spot, made a revelation to the world on Fox NFL Sunday, and sat down to reflect on his experience in a one-of-a-kind interview.





︎︎︎    “Talk That Talk” - Janssen

“Talk That Talk” is an integrated campaign that invites and inspires the Black community to take part in a new rite of passage: having the talk with friends and family members about Prostate Cancer.

Integrated Campaign

Anchored by campaign ambassador & NFL Hall of Famer Shannon Sharpe, we created a series of emotive digital spots, a social handle to play host to continuing conversations, and a website with all the information needed to get the started.


︎︎︎   “Meet The Pinks” - Owens Corning

“Meet the Pinks” is a campaign anthem spot that follows four “insulation superheroes” as they power up on the newest version of Owens Corning’s signature pink insulation, called PINK Next Gen™ Fiberglas™ Insulation.
Social Campaign 

Our engagement for “Meet The Pinks” social campaign was 50x higher than the previous average at any Owens Corning division. We doubled followers on Owens Corning Residential social accounts in less than a year and helped to ensure that the product, PINK Next Gen™ Fiberglas™ Insulation was sold out for the entirety of 2021, with future product on back-order for 6 months.



︎︎︎   “You Don’t Say” - Owens Corning

Owens Corning asked us to create a spot that would help pro remodelers understand how they can make additional sales by proposing Atticat™ Insulation to their homeowner clients in need of an easy-to-install home insulation system.
Commercial Spot 

Pro remodelers get a too close-for-comfort peek into their clients’ lives. We turned up the dial on this insight to show crestfallen customers soldiering through unusually uncomfortable conditions, waiting for someone to bear witness to their plight and come to the rescue with Atticat™ from Owens Corning.



Always happy to chat! Write me at:

mikejrubin@gmail.com.