Michael is a creative director (copy) and non-boring human based in New York City.
As an ad creative, he’s worked with a wide range of brands speaking to audiences across generations, cultures, geographies, and languages.
He’s a capable 360 maker who has lived many a creative life, with a honed and sophisticated conceptual skillset and personal experience working in every facet of production. ![]()
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To reintroduce the Razr—Motorola’s iconic flip phone—we developed a campaign that turned expectations on their head. “Flip the Script” showcased the Razr’s versatility and AI-powered features through a series of fast-moving, stylized spots that matched the energy of a new generation of mobile users.
Produced at Matter, I led the creative direction to ensure the campaign felt elevated, modern, and distinctly Moto. From visual storytelling to tonal calibration, I focused on creating a world where tech felt dynamic, personal, and culturally aware. The campaign positioned the Razr not just as a nostalgic throwback, but as a forward-thinking tool designed for how people live and create today.
See case study ︎︎︎
Produced at Matter, I led the creative direction to ensure the campaign felt elevated, modern, and distinctly Moto. From visual storytelling to tonal calibration, I focused on creating a world where tech felt dynamic, personal, and culturally aware. The campaign positioned the Razr not just as a nostalgic throwback, but as a forward-thinking tool designed for how people live and create today.
See case study ︎︎︎
What’s Your Edge?
Project Type: Campaign
Client: Motorola
Headline: “What’s Your Edge?”
“What’s Your Edge?” celebrated the unique individual style that you bring to your niche interests. As creative director and writer, I helped shape a campaign that turned the Moto Edge into more than just a phone—it became a statement piece for gen z.
We showed how Edge seamlessly fits into your life—always connected, always on, and always ready to stand out. By celebrating a passion for authenticity, we made Moto Edge feel like it was made for those who want a phone that’s as visually striking as they are.
See case study ︎︎︎
Before writing copy, he was in the architecture world, selling multi-billion dollar projects that defined the skyline of global cities...mostly in autocratic countries. ![]()
And before that, he was a filmmaker working in Hollywood, designing sets for Christina Aguilera and driving clients to Disneyland. ![]()
He once personally delivered John Malkovich’s ![]()
paycheck to the Chateau Marmont in his 2001 Toyota Corolla, ![]()
the “Black Stallion.”
paycheck to the Chateau Marmont in his 2001 Toyota Corolla, 
the “Black Stallion.”This must have been quite a moment for him because he’s still talking about it.
