“What’s Your Edge?” was a campaign all about celebrating fearless creativity and unapologetic individuality. As Creative Director and Writer, I helped shape a campaign that turned the Moto Edge into more than just a phone—it became a statement piece for gen z.

We showed how Edge seamlessly fits into your life—always connected, always on, and always ready to stand out. By celebrating a passion for authenticity, we made Moto Edge feel like it was made for those who want a phone that’s as visually striking as they are.

Team

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