︎︎︎   You Don’t Say

We were asked by our client, Owens Corning, to create a spot that would help pro remodelers understand how they can make additional sales by proposing Atticat Insulation to their homeowner clients in need of a comfortable and easy-to-install home insulation system.

The client emphasized the need to make an emotional connection with pro remodelers proving that we understood the daily concerns and pressures of their business in a pithy, entertaining way.

Commercial Spot 

As Creative Director at Hero Collective, I co-wrote and co-creative directed this spot along with Hero's Executive Creative Director, John Frazier. Account Director Sam Cyphers and Producer Tony Mingee helped make the initial concept a reality. We initially wrote a handful of scripts, each with different approaches. The client zeroed in on their favorite of the bunch, "You Don't Say", a spot that keyed in on the too-close-for-comfort picture pros get into their client's lives, as these crestfallen customers soldier through unusually uncomfortable conditions, waiting for someone to see them in their plight, stop the madness, and come to their rescue.



lf you’d like to get in touch to chat about creative endeavors, you can send him an email at mikejrubin@gmail.com.