“You Don’t Say”
Owens Corning

Client: Owens Corning
Role: Creative Director, Writer
Tags: TVC

Owens Corning asked us to create a spot that would help pro remodelers understand how they can make additional sales by proposing Atticat™ Insulation to their homeowner clients in need of an easy-to-install home insulation system.

Pro remodelers get a too close-for-comfort peek into their clients’ lives. We turned up the dial on this insight to show crestfallen customers soldiering through unusually uncomfortable conditions, waiting for someone to bear witness to their plight and come to the rescue with Atticat™ from Owens Corning.

Produced at Hero Collective.

Agency: Hero Collective
Client: Owens Corning
Project: “You Don’t Say”
Launch: 2021
ECD: John Frazier
CD: Michael Rubin
Writer: John Frazier, Michael Rubin
Account Lead: Sam Cyphers
Production: Minty Motion Studio

Scope: Creative Direction, Scriptwriting, Direction