“You Don’t Say”
Owens Corning
Client: Owens Corning
Role: Creative Director, Writer
Pro remodelers get an up-close-and-personal peek into their clients’ lives. We turned up the dial on this truth of the trade to show customers in harrowing conditions — customers in need of Atticat™ home insulation from Owens Corning.
![](https://freight.cargo.site/t/original/i/a8ab70a8df709d3df422ee7157d50c13a7b7a2c15ce0a6f28dc0c05c81351ffc/Screenshotter--YouDontSay-OwensCorningonVimeo-059.jpg)
![](https://freight.cargo.site/t/original/i/7cbb46d13456d7f45b348493e15c1dd4763805dcafc99edced47f5b95f8a60f0/Screenshotter--YouDontSay-OwensCorningonVimeo-005.jpg)
![](https://freight.cargo.site/t/original/i/69dfa58428e4784311fcb729dfd781a8c5c71f259e44ab8468b2d228d3288f1b/Screenshotter--YouDontSay-OwensCorningonVimeo-015.jpg)
![](https://freight.cargo.site/t/original/i/70c53f7003c92937e79e67ec4c20a1b664a39669b04b5b986a6a0a17035d7833/Screenshotter--YouDontSay-OwensCorningonVimeo-025.jpg)
![](https://freight.cargo.site/t/original/i/2bb52ab53a14d8c6e5d31e8a468824b43ae640ab18a9fe94bbe080211ba24c08/AttiCat_YouDontSay_007_HomeDepot_PRORES_00762.png)
![](https://freight.cargo.site/t/original/i/fbe3bd7beb12f63c218f10cf320c75162b49abd7cbece26a00b45caac41efb9f/4AttiCat_YouDontSay_007_HomeDepot_PRORES_01215.png)
Agency: Hero Collective
Client: Owens Corning
Project: “You Don’t Say”
Launch: 2021
ECD: John Frazier
CD: Michael Rubin
Writer: John Frazier, Michael Rubin
Account Lead: Sam Cyphers
Production: Minty Motion Studio