︎︎︎   “Meet The Pinks” - Owens Corning

“Meet the Pinks” is a campaign anthem spot that follows four “insulation superheroes” as they power up on the newest version of Owens Corning’s signature pink insulation, called PINK Next Gen™ Fiberglas™ Insulation.
Social Campaign 

Our engagement for “Meet The Pinks” social campaign was 50x higher than the previous average at any Owens Corning division. We doubled followers on Owens Corning Residential social accounts in less than a year and helped to ensure that the product, PINK Next Gen™ Fiberglas™ Insulation was sold out for the entirety of 2021, with future product on back-order for 6 months.

Always happy to chat! Write me at: