Case Studies

Because showing your work isn't just for match class.

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Flip the script

Project Type: Campaign
Client: Motorola
Headline: “What’s Your Edge?”

To reintroduce the Razr—Motorola’s iconic flip phone—we developed a campaign that turned expectations on their head. “Flip the Script” showcased the Razr’s versatility and AI-powered features through a series of fast-moving, stylized spots that matched the energy of a new generation of mobile users.

Produced at Matter, I led the creative direction to ensure the campaign felt elevated, modern, and distinctly Moto. From visual storytelling to tonal calibration, I focused on creating a world where tech felt dynamic, personal, and culturally aware. The campaign positioned the Razr not just as a nostalgic throwback, but as a forward-thinking tool designed for how people live and create today.

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What’s Your Edge?

Project Type: Campaign
Client: Motorola
Headline: “What’s Your Edge?”

“What’s Your Edge?” celebrated the unique individual style that you bring to your niche interests. As creative director and writer, I helped shape a campaign that turned the Moto Edge into more than just a phone—it became a statement piece for gen z.

We showed how Edge seamlessly fits into your life—always connected, always on, and always ready to stand out. By celebrating a passion for authenticity, we made Moto Edge feel like it was made for those who want a phone that’s as visually striking as they are.

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Michael Rubin

Meet The Pinks, Owens Corning