︎︎︎    “Talk That Talk” - Janssen

“Talk That Talk” is an integrated campaign that invites and inspires the Black community to take part in a new rite of passage: having the talk with friends and family members about Prostate Cancer.

Integrated Campaign

Anchored by campaign ambassador & NFL Hall of Famer Shannon Sharpe, we created a series of emotive digital spots, a social handle to play host to continuing conversations, and a website with all the information needed to get started.