︎︎︎ Target - Black Brand Wonderland
Black Brand Wonderland is an integrated campaign that transports consumers into a world of wonder, bringing to life the stories of Target’s Black-owned brands through creativity, “imaginative storytelling” and tech-fueled experiences.
Black Brand Wonderland is an integrated campaign that transports consumers into a world of wonder, bringing to life the stories of Target’s Black-owned brands through creativity, “imaginative storytelling” and tech-fueled experiences.
Campaign
We saw an opportunity to position Target as an incubator of Black business and culture, partnering with Black creators in key markets to develop in-store and digital experiences that would surprise, delight the Black Beyond Measure audience.
We saw an opportunity to position Target as an incubator of Black business and culture, partnering with Black creators in key markets to develop in-store and digital experiences that would surprise, delight the Black Beyond Measure audience.