Suave - There’s More to It
We undertook an ambitious rebrand and launch campaign for Suave, an affordable legacy brand whose quality perception had been flagging.
Results:
Not content to celebrate an incremental 3~5% lift, Suave had ambitious goals and, our campaign achieved significant lifts across multiple metrics, including an impressive +22% increase in purchase intent, a +30% lift in familiarity, and a +44% increase in favorability.
Results:
Not content to celebrate an incremental 3~5% lift, Suave had ambitious goals and, our campaign achieved significant lifts across multiple metrics, including an impressive +22% increase in purchase intent, a +30% lift in familiarity, and a +44% increase in favorability.
Team
Client: Suave
Project: There’s More to It
Agency: Matter
Production Company: Magma
CCO: Manuel Nogueira
ECD: Leandro Bordoni
Creative Director: Mike Rubin, Mariam Farooq
Agency Producers: Vinicius Rochlin, Fernanda Stapassoli
Account Director: Ale Pacheco
Strategy: Sally Kalet
Designers: Alvaro Bigaton, Thais Esmeraldo