A Promise for Black Health

Client: Janssen
Role: Creative Director, Writer

Awards: Adage Healthcare Marketing Impact Awards 2023—Silver—Purpose Led Campaign of the Year

That’s My Word™ is an awareness campaign that brings together Black patient communities, doctors, caregivers, and advocacy communities in an effort to collect 100,000 promises — promises to help create better healthcare outcomes for Black patients at risk of multiple myeloma.

The campaign positioned cultural commentator and campaign ambassador D.L. Hughley together with loved ones of luminaries we’ve lost to the disease, all in an effort to inspire people to get informed and get checked out.


Produced at Hero Collective.
Agency: Hero Collective
Client: Janssen
Project: “That’s My Word”
ECD: John Frazier
SVP CD: Jenn Ng
CD: Michael Rubin
ACD: Doug Toles
Writer: Michael Rubin, John Frazier
Production: neuplot