HP Z8 Fury Launch
To announce the launch of Z by HP‘s newest model aimed at data scientists and high end-creative pros, we zeroed in on a message of speed and computing power with a social campaign that positioned the HP Z8 Fury as the ultimate accelerator of high-end workflows.
I composed the manifesto to infuse a spirit of flow, fluidity and acceleration that you experience when working with the HP Z8 Fury. I studied the cadence, rhythm and oratory flourishes of beat poets like Allen Ginsberg as inspiration, inviting you to tune in and bear witness to the industry-changing creative capabilities of HP’s newest model.
The brand system for the launch took an elevated, minimalistic approach with a dotted grid texture at the center that could flex, flow, and find form in any one of our core content pillar “acceleration stories.”
The launch film was focused on how Z accelerates tomorrow’s stories by powering creativity, collaboration, and solutions that push the boundaries of what’s possible.
The social ecosystem for the launch was highlighted by “acceleration stories,” with in-depth examinations of creative breakthroughs and industry-changing innovations.
Beyond social, ”Acceleration Stories” was a long form version of the core content series which cultivated a community based on epic tales of creative breakthroughs and visionary speculations of the future.
The Futures Report invited the HP Z community on a trip into the years ahead, inviting speculation and predicting breakthroughs on the frontiers of high-end creative applications and data science.
Influencer Led Social Series
An influencer led social series invited the HP Z community into the minds of accelerators and innovators, showing the creative excellence possible with best in-class computational power and speed.
Produced at Hero Collective.
Agency: Hero Collective
Project: HP Z8 Fury Launch
ECD: John Frazier
CD: Michael Rubin, Brian Ponto
Writer: Michael Rubin
Designer: Jacob Schuster