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HP Z8 Fury Launch
To announce the launch of Z by HP‘s newest model aimed at data scientists and high end-creative pros, we zeroed in on a message of speed and computing power with a social campaign that positioned the HP Z8 Fury as the ultimate accelerator of high-end workflows.
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Manifesto
I composed the manifesto to infuse a spirit of flow, fluidity and acceleration that you experience when working with the HP Z8 Fury. I studied the cadence, rhythm and oratory flourishes of beat poets like Allen Ginsberg as inspiration, inviting you to tune in and bear witness to the industry-changing creative capabilities of HP’s newest model.
![](https://freight.cargo.site/t/original/i/5058044aafd4c6a6a2d1b5ad5ef50aceeb89c75dedb72c0c432fd19f41732e1f/Brand-Elements_Top-and-Bottom-Cropped.png)
Brand System
The brand system for the launch took an elevated, minimalistic approach with a dotted grid texture at the center that could flex, flow, and find form in any one of our core content pillar “acceleration stories.”
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Launch Film
The launch film was focused on how Z accelerates tomorrow’s stories by powering creativity, collaboration, and solutions that push the boundaries of what’s possible.
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Social Ecosystem
The social ecosystem for the launch was highlighted by “acceleration stories,” with in-depth examinations of creative breakthroughs and industry-changing innovations.
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Podcast Series
Beyond social, ”Acceleration Stories” was a long form version of the core content series which cultivated a community based on epic tales of creative breakthroughs and visionary speculations of the future.
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Futures Report
The Futures Report invited the HP Z community on a trip into the years ahead, inviting speculation and predicting breakthroughs on the frontiers of high-end creative applications and data science.
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Influencer Led Social Series
An influencer led social series invited the HP Z community into the minds of accelerators and innovators, showing the creative excellence possible with best in-class computational power and speed.
Team
Produced at Hero Collective.
Agency: Hero Collective
Client: HP
Project: HP Z8 Fury Launch
ECD: John Frazier
CD: Michael Rubin, Brian Ponto
Writer: Michael Rubin
Designer: Jacob Schuster