Moto G - Are You In?
Client: Motorola
Role: Creative Director, Writer
To launch the new Moto G, we embedded ourselves in cultural epicenters around the world in order to follow key creators redefining style and self-expression.
3 carefully crafted docu-style stories across 3 continents, with launch parties and exclusive drops all showed how Moto is an essential tool for those moving the zeitgeist.
3 carefully crafted docu-style stories across 3 continents, with launch parties and exclusive drops all showed how Moto is an essential tool for those moving the zeitgeist.
Team
Client: Motorola
Project: Are you in?
Agency: Matter
Production Company: Magma
CEO: Manuel Nogueira
ECD: Leandro Bordoni
Client: Motorola
Project: Flip the Script
Agency: Matter
CEO: Manuel Nogueira
CCO: Leandro Bordoni
Chief Product Officer: Fernanda Stapassoli
VP Accounts and Strategy: Pilar Rashad
Account Manager and Strategy: Fernando Prado
Campaign Creative Director, Art: Maria Goucha, Diego Vieira
Campaign Creative Director, Copy: Mike Rubin
Campaign Creative Director, Social: Erica Igue
Screenwriter: Rafael Câmara
Concept Creative Director: Mike Rubin, Fernanda Gimenes
Concept Art Director: Rafael Costa
Concept Copywriting: José Carvalho
Designer: Sabrina Carrard
Project Manager: Rodrigo Lopes
Executive Producer: Camila Ximenes
Production Company: Magma
Audio by DaHouse Audio
Post Production by Guava Post
Director: Manuel Nogueira
Executive Producer: Giovana Grigolin
Creative Executive Producer: Carolina Sentelhas
Line Producer: Beatriz Couto
Assistant Producer: Julia Martini
Production Manager: Renata Munaretto
Production Coordinator: Marina Stacciarini
Production Director: Gui Valiengo
Production Team: Julia Gurgel
Project: Are you in?
Agency: Matter
Production Company: Magma
CEO: Manuel Nogueira
ECD: Leandro Bordoni
Client: Motorola
Project: Flip the Script
Agency: Matter
CEO: Manuel Nogueira
CCO: Leandro Bordoni
Chief Product Officer: Fernanda Stapassoli
VP Accounts and Strategy: Pilar Rashad
Account Manager and Strategy: Fernando Prado
Campaign Creative Director, Art: Maria Goucha, Diego Vieira
Campaign Creative Director, Copy: Mike Rubin
Campaign Creative Director, Social: Erica Igue
Screenwriter: Rafael Câmara
Concept Creative Director: Mike Rubin, Fernanda Gimenes
Concept Art Director: Rafael Costa
Concept Copywriting: José Carvalho
Designer: Sabrina Carrard
Project Manager: Rodrigo Lopes
Executive Producer: Camila Ximenes
Production Company: Magma
Audio by DaHouse Audio
Post Production by Guava Post
Director: Manuel Nogueira
Executive Producer: Giovana Grigolin
Creative Executive Producer: Carolina Sentelhas
Line Producer: Beatriz Couto
Assistant Producer: Julia Martini
Production Manager: Renata Munaretto
Production Coordinator: Marina Stacciarini
Production Director: Gui Valiengo
Production Team: Julia Gurgel