HP Z8 Fury Launch

We zeroed in on a message of speed, power, and strength to announce the launch of Z by HP's newest model aimed at data scientists and high-end creative pros. With the breathless abandon befitting the stature of this monolithic machine, our social launch campaign for the new HP Z8 Fury positioned the new workstation as the ultimate accelerator of high-end work flows.


I composed the manifesto to infuse a spirit of flow, fluidity and acceleration implicit in the experience of working with the HP Z8 Fury. I studied the cadence, rhythm, and rousing oratory flourishes of beat poets like Allen Ginsberg as inspiration in order to take a technical strategic starting point and transform it into something more, invoking the emotion of an epic, inviting you to tune in and bear witness to the industry-changing creative capabilities of the newest model from Z by HP.

Brand System

The brand system for the launch took an elevated, minimalistic approach with a dotted grid texture at the center that could flex, flow, and find form in any one of our core content pillar “acceleration stories.”

Launch Film

The launch film was focused on how Z accelerates tomorrow’s stories by powering creativity, collaboration, and solutions that push the boundaries of what’s possible.

Social Ecosystem

The social ecosystem for the launch was highlighted by “acceleration stories,” with in-depth examinations of creative breakthroughs and industry-changing innovations.

Podcast Series

Beyond social, ”Acceleration Stories” was a long form version of the core content series which cultivated a community based on epic tales of creative breakthroughs and visionary speculations of the future.

Futures Report

The Futures Report invited the HP Z community on a trip into the years ahead, inviting speculation and predicting breakthroughs on the frontiers of high-end creative applications and data science.

Influencer Led Social Series

An influencer led social series invited the HP Z community into the minds of accelerators and innovators, showing the creative excellence possible with best in-class computational power and speed.

Produced at Hero Collective.
Agency: Hero Collective
Client: HP
Project: “HP Z8 Fury Launch”
CEO/CCO: Joseph Anthony
ECD: John Frazier
CD: Michael Rubin, Brian Ponto
Writer: Michael Rubin
Designer: Jacob Schuster

lf you’d like to get in touch to chat about creative endeavors, you can send him an email at mikejrubin@gmail.com.